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Marketing Materials

Marketing materials are NOT about "Look at me, look at me, look how good I am!"
They are about communicating your value and benefit to your audience, in their language, so that they understand your offer to them.

Marketing materials are an integral element of the need to communicate to your potential market, and existing market.

Many fail because they miss the point. Often lost in the interpretation when using an outside production house. There is a 2 fold fault for this - the business owner doesn't explain properly or its too complex to explain, and secondly the production house takes over and enforces their perceived right as the better creative, and that they know better.

Neither is right, nor ideal and rarely effective. Keep it simple , keep it relevant and understandable, and project the valued benefit to the end-user.

Remember, marketing materials are just the TOOLS, it is the CONTENT that makes them work.

The tool's effectiveness is relative to the narrative + vision of the strategy in harmony with the marketplace expectation.

"The aim of marketing is to know your customer so well the product or service fits them and sells itself."

Drucker Quote


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