About Profile7

Profile7 aims to help you assert a necessary balance and harmony through clarity and context in everything you do.

During my 30+ years of working in, and consulting to the media, marketing, PR and publishing industries, working with a multitude of clients for a variety of reasons from different industries - latest campaigns, new identities, internal culture, external reputation, profiling, cashflow, staffing, systems, processes, emerging markets, business structures, timing, etc, etc - I have managed to fill my library with experience after experience.

From the little, seemingly insignificant things to the complete turn-arounds, from in the red to now black - all very important in the right context - to the people and companies I served. It has allowed me to accrue plenty of highly valuable knowledge and intellectural property to share with you.

That 30 year apprenticeship has certainly taught me the difference between right and wrong, valuable and superficial, important and ego, wealth and greed, success and legacy, however, unfortunately in this busy world many companies are only scratching the surface to either survive or money grab - not caring about the damage left behind, like a ship on the ocean.

Everyone's situation is not the same but everyone's situation has similarities - common traits, familiar threads, sub-structures that influence the outcomes - Purpose, People, Process. These are the areas that need our focus, our attention - if you want a business that lasts longer than the next trend or pandemic then these are the areas of importance.

You have to be observant from outside your world and be able to see from you, to the horizon and back, 360^o, every day - be aware of what is going on around you to adapt, adjust, evolve. It is your responsibility because everything you do affects everything around you - the lives of others.

Profile7's core value is to strategically improve our client's business outcome from a daily benefit to leaving the most worthy of legacies at a later time. To achieve new outcomes requires accurate decisions and the respect, research and resources it deserves.

"Embedding PURPOSE in your business will help it to stand out, and align it with customers who have the same values."

Think³ Strategic Mindset

THINK³ is a particular mindset, a specific way of thinking based on the triangulation method to keep it simple and to the point - CLARITY, CONTEXT and INTENT. Three of the most important elements of doing or achieving anything significant.

The system encourages the combining of the visual with the literary aspects and highlighting the actions required. Starting with the central 'Viewpoints' and structurally working within or around them helps in the comprehension when presenting to others, in designing forecast solutions or problem-solving, building strategies or extracting tactics, self-improvement to long term Legacy.

"I am not a product of my circumstances.
I am a product of my DECISIONS."